Specialist, Digital Marketing

Full-time | Seattle

Hello we’re Accolade.

We have an opportunity to change the way consumers experience the healthcare system that’s really not working in their favor. Our mission is to make life better for the consumer, drive costs down for the business, and actually make people healthier through compassion, expertise, and technology.

Job Details

Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. We help millions of people and their employers navigate the complexities of the healthcare system with empathy, expertise and through exceptional service while supporting them in lowering the cost of care and improving health outcomes. Accolade blends technology-enabled health and benefits solutions, specialized support from Accolade Health Assistants® and Clinicians and access to expert medical opinion services for high-cost treatment decisions. We consistently receive consumer satisfaction ratings over 90 percent and have been recognized by Inc. Magazine as a Top Place to Work 2020 and Business Intelligence for Excellence in Customer Service 2020. Please visit us on LinkedIn, Twitter, Instagram and Facebook and at accolade.com.

Role overview

Accolade, is a personalized healthcare and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. The marketing team is looking for a Digital Marketing Specialist. The ideal candidate will be data-driven and have proven success managing both paid search and paid social marketing and digital advertising campaigns. The Digital Marketing Specialist will create new campaigns and own bid management and optimization that supports marketing strategy and programs. The keys to success in this role is the ability to manage multiple campaigns across several channels.  Position is located in Seattle.

Key Responsibilities of the Digital Marketing Specialist:

  • Collaborate cross functionally with member and demand program marketing team members to achieve project goals
  • Create and deploy new campaigns (PPC, paid social, display, remarketing) utilizing web and desktop platforms
  • Develop keyword lists and ad copy for paid search campaigns
  • Develop and deploy paid social campaigns to support member engagement and customer aquistion to goal targets
  • Proactively identify and implement campaign improvements and optimizations
  • Create and manage member audiences to reach engagement goals of our customers
  • Develop and track ad performance with a framework mindset across digital publishers and ad networks
  • Create campaign and other digital reporting to illustrate digital program efficacy
  • Monitor new trends in search and other digital advertising to make recommendations for marketing and the business
  • Manage new digital advertising cross functional projects and campaigns from initiation to completion
  • Work with the business stakeholders to define expectation, calendar timelines and deliverables of campaign flight dates

What the Successful Digital Marketing Specialist will have:

  • Bachelor’s Degree in Marketing, Business, or related field
  • 2-3 yr experience managing Google and Microsoft paid search campaigns
  • 2-3 yr experience managing Facebook, Twitter, LinkedIn paid social campaigns  
  • Familiarity with Google Analytics or other third-party analytics and optimization tools
  • Working knowledge of Microsoft Office other digital marketing tools that enable digital marketing success
  • Excellent communications skills to support monthly and quarterly performance reporting
  • Excellent verbal and written communications skills, high degree of professionalism, and strong attention to detail
  • Must have the ability to multitask and work within firm deadlines
  • Experience with SEO/competitive analytics tools for keyword research a plus
  • Agency/client experience preferred

Where permitted by applicable law, candidates must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Accolade, Inc. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief.

Please note that a request for exemption due to a personal preference not to receive a vaccine is not protected by law. All requests for exemptions from this mandate shall be directed to the Company recruiter who shall route the request to the Company’s human resources department.

All your information will be kept confidential according to EEO guidelines.
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Specialist, Digital Marketing