Director, Website Product Manager

Full-time | Plymouth Meeting, PA

I'm interested

Director, Website Product Manager

Full-time | Plymouth Meeting, PA


Hello we’re Accolade.

We have an opportunity to change the way consumers experience the healthcare system that’s really not working in their favor. Our mission is to make life better for the consumer, drive costs down for the business, and actually make people healthier through compassion, expertise, and technology.

Job Details

Accolade at a glance…Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. Using a blend of cloud-based technologies, specialized support from Accolade Health Assistants® and Clinicians, and integrated data and programs across mobile, online and phone, Accolade navigates people through the healthcare system with trust, empathy and ease. Employers of all sizes offer Accolade to employees and their families as the single place to turn for all health, healthcare, and benefits questions or concerns, increasing their engagement in benefits and connecting them to the highest quality providers and care. By empowering people to make better decisions about their health, Accolade lowers the cost and complexity of healthcare, and achieves consumer satisfaction ratings over 90% and an NPS of 60. The company has been recognized multiple times as a Fastest Growing Business, Top Workplace and Company to Watch. For more information, visit Accolade on Twitter, Facebook, LinkedIn and at

Role overview

Accolade is looking for a Website Product Manager to take direct responsibility for prioritization, leadership buy-in, resourcing, and cross-functional socialization of our public-facing website. Reporting to the VP, Marketing Operations, this influential and strategic leader will work with global stakeholders – including marketing, engineering, design, product marketing, and product – to drive a vision for the website that delights visitors, delivers Accolade’s mission to a broader audience, and results in incremental revenue to the business.


  • Directly responsible for prioritization management, leadership buy-in, cross-functional socialization, resourcing and cross-team collaboration.
  • Direct responsibility for developing superior website UX for Accolade members, prospects and partners.
  • Collaborates to drive a vision for the website roadmap.
  • Manages cross-team dependencies and implications beyond a single Agile team.
  • Partner with engineering to build website capabilities and infrastructure that prepare the business for future growth. 
  • Leads by influence to align the engineering team in Prague, marketing departmental stakeholders, and revenue generation teams outside this role’s reporting structure.
  • Leads other leaders by translating the explicit and implicit functional, UX and design needs of executive stakeholders into realistic and executable roadmap items, and tell the story of that cohesive vision back to executive leadership.
  • Build rapport and establish trusting relationships with engineering leaders halfway around the globe, in Prague, based on listening, partnership, and mutual respect for each others technical backgrounds and functional expertise.
  • Lead the marketing organization in understanding and defining success for the website. Identify appropriate KPIs, reporting and analytics methodology, and reporting cadence to tell that story.

What we are looking for…

  • 5-7 years of experience in Product Management, Website Strategy or UX related to website product, or other customer-facing product or technical business area
  • BS/BA or MS/MA/MBA or equivalent expertise and business acumen derived from experience in role.
  • 5 yrs experience with end to end website product delivery, delivering technical and UX roadmap strategy and definition and navigating and handling competing website prioritization.
  • Must have experience working with agencies, consultants and/or external companies
  • Proficient in Agile project management frameworks. Comfort leading change through that practice.
  • Takes “Consult and Decide” approach to decision making over consensus/voting or dictatorial/authoritative approach.
  • Ability to manage initiatives by balancing Impact, Confidence, Effort (ICE) relative to each potential project.
  • Sees the website experience both as part of a broader product experience and revenue stream.
  • Strong communication skill; ability to articulate product vision and roadmap to executive and agency stakeholders
  • Uses design thinking best practices to facilitate concept and ideation with technical and non-technical stakeholders
  • Strong skill in core website analytics platforms (Google Analytics)
  • Ability to creatively project a website vision that sets the stage for scale, rapid growth and bold market disruption  
  • Keen understanding for how a website experience works with content and user journeys from all channels
  • Knowledge of Salesforce environment and how data flows between various marketing tech stack.
  • Participates in the process of identification of KPIs and success metrics
  • Contributes effectively in team meetings by bringing forth issues faced and providing ideas and leadership to solve the issues.

What is important to us
Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:
We find joy and purpose in serving others
Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.
We are strong individually and together, we’re powerful
Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.
We roll up our sleeves and get stuff done
Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.
We’re boldly and relentlessly reinventing healthcare
We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time.

All your information will be kept confidential according to EEO guidelines.


Director, Website Product Manager

Plymouth Meeting, PA
not defined